SEO(Search Engine Optimization)

WHAT IS SEO?

• SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly,thus getting higher positions in search results.

• SEO stands for Search Engine Optimization.

• SEO is all about optimizing a website for search Engines.

• SEO is to improve the volume and quality of traffic to a website from search engines.

• SEO is the process of designing and developing a website to rank well in search engine results.

• SEO is the art of ranking in the search engines.

• SEO is a subset of search engine marketing.

• SEO is marketing by understanding how search algorithms work and what human visitors might search.

HUMAN GOALS OF SEARCHING

The basic goal of a human searcher is to obtain information revelent to an inquiry.

However,searcher inquiries can take many different forms. One of the most important elements to building an online marketing strategy for a website around SEO and search ranking is developing a through understanding
of the psychology of your target audience.

Once you understand how the average searcher and more specially,your target market uses search engines,you can more effectively reach and keep those users.

CONCENTRATE YOUR MOST IMPORTANT KEYWORDS

Your homepage is the most important page on your website.If you concentrate your most important keywords and key phrases in your homepage many times,the search engines will surely notice and index it accordingly.

But will it still read easily and will the sentences flow freely to your real human visitors? There are some good chances that it might not.

As a primer,having just 40 or 50 words on your homepage will not deliver the message effectively.To be powerful and effective, a home page needs at least 300 to 400 words for maximum search engine throughput and effectiveness.

One way to do that is to increase your word count with more value-added content.This often means rewriting your whole homepage all over
again.
The main reason to this is you will probably never have enough room to skillfully work your important keywords and key phrases into the
body text of your homepage. 

This may not please your boss or marketing department, but a full rewrite is often necessary and highly advisable to achieve high rankings in the engines,while at the same time having a homepage that will please your site visitors and convert a good proportion of them into real buyers.

STEP BY STEP PAGE OPTIMIZATION

Starting at the top of your index/homepage something like this:
(After your logo or header graphic)

1- A heading tag that includes a keyword(s) or keyword phrases. A heading tag is bigger and bolder text than normal body text,so a search engine places more importance on it because you emphasize it.

2- Heading sizes range from h1-h6 with h1 being the largest text. If you learn to use just a little Cascading Style Sheet code you can control the size of your headings.You could set an h1 sized heading to be only slightly larger than your normal text if you choose, and the search engine will still see it as an important heading.

3-Next would be an introduction that describes your main theme. This would include several of your top keywords and keyword phrases. Repeat your top 1 or 2 keywords several times,include other keyword search terms too, but make it read in sentences that makes sense to your visitors.

4- A second paragraph could be added that got more specific using other words related to online education.

5- Next you could put smaller heading.

6- Then you'd list the links to your pages, and ideally have a brief decision of each link using keywords and keyword phrases in the text. You also want to have several pages of quality content to link to.Repeat that procedure for all your links that relate to your theme.

7- Next you might include a closing ,keyword laden paragraph. More is not necessarily better when it comes to keywords,at least after a certain point. Writing "online education" fifty times across your page would probably result in you being caught for trying to cheat. Ideally, somewhere from 3% - 20% of your page text would be keywords. The percentage changes often and is different at each search engine. The 3-20 rule in a general guideline, and you can go higher if it makes sense and isn't redundant.

8- Finally, you can list your secondary content of book reviews, humor, and links. Skip the descriptions if they aren't necessary,or they may water down your theme too much. If you must include descriptions for these non-theme related links,keep them short and sweet. You also might include all the other site sections as simply a link to another index that lists them all. You could call it Entertainment,Miscellaneous,or whatever.  
These can be sub-indexes that can be optimized toward their own theme, which is the ideal way to go. Now you've set the all important top of your page up with a strong theme. So far so good,but this isn't the only way you can create a strong theme so dont't be compelled into following this exact formula. 
This was just an example to show you one way to set up a strong site theme. use your imagination,you many come up with an even better way.

PAGE SIZE CAN BE A FACTOR

We have written above that the spiders may bypass long and "difficult" pages.They would have their own time-out Characterstics or other controls that help them come unstruck from such pages.

 So you do not want to have such a page become your "gateway" page. One tip is to keep the page size below 100kb.